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August 14, 2013Jason Carignan, Vapur: "The hydration category in general is still very strong. This past year, the industry saw a significant increase in hydration product sales while many other categories declined. People are still drinking water and people are more active than ever. However, we believe that there is bound to be some fall-out among the 'me too' players selling parody polycarbinate, stainless and aluminum bottles."