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The Vapur Anti-Bottle™ Hydration System Brings New Thirst Quenching Element to Outdoor Market
January 17, 2012
“Fold and go” with Vapur’s® innovative BPA-free products and drink up a refreshing experience
WESTLAKE VILLAGE, Calif. (January 17, 2012) – The time has come to say goodbye to bulky and disposable plastic water bottles and hello to your new hydration helper: the ultra-durable Vapur Anti-Bottle. Cool, clean and collapsible, the reusable Vapur Anti-Bottle™ makes toting any revitalizing liquid in the outdoors a thing of beauty. Today, Vapur® is introducing the first Anti-Bottle® specifically designed for the outdoor lifestyle. The Vapur Element will make its debut at Outdoor Retailer Winter Market 2012 January 19-22 in Salt Lake City, UT. Vapur is the maker of the Anti-Bottle: a portable, foldable, reusable, freezable, washable and attachable alternative to other clunky, heavy and disposable bottles out there today. “The Element is designed to be the everyday, go-to hydration solution for active outdoor enthusiasts,” said co-founder, Chief Design Officer Jason Carignan. “It’s designed to enable you to stay hydrated on the go and be an essential piece of gear for the outdoor adventurer and the urban warrior alike.” From urban use to multi-season use in the great outdoors, the Element is proof of next-level innovation in outdoor market hydration systems. The Vapur Element is equipped with a new widemouth Supercap® for greater gulp-ability and a stronger, integrated clip that allows the Element to hang on during high adventure and in variable terrain. When the Element is empty, simply fold it up and stow it in your pack until you need to refuel. The versatility and efficiency of the Element reduces the space and waste traditionally found with disposable or rigid hydration bottles. The Element is unique not only in function, but also in its composition. It is constructed from a 3-ply combination of BPA-free nylon and antimicrobial Polyethylene, making the Element foldable, freezable, and dishwasher safe. In addition, Vapur’s patented, flexible design is lighter and easier to grip than rigid bottles, and folds flat when empty to go virtually anywhere. The new Element is the first Vapur® Anti-Bottle available in larger sizes (.7L and 1L), designed to meet the greater hydration demands of athletes and all those living an active outdoor lifestyle. The Element comes in three unique, identifiable designs: Water, Fire, and Wind. MSRP: $11.99/.7L and $13.99/1L. All Vapur Anti-Bottles are manufactured in the United States and use less energy to make and transport than traditional bottles. Stop by the Vapur booth #BR431 at Outdoor Retailer Winter Market 2012 to check out the Vapur Element and get a sample of your own. “Live Flexible” with the Vapur community; follow Vapur on Facebook or join the conversation on Twitter. About Vapur®, The Anti-Bottle®: Vapur’s innovative, active-lifestyle hydration products and accessories were the brainchild of three outdoor and environmental enthusiasts, now partners in Vapur®, who wanted a more portable way to hydrate on the go. They set out to create a product, not yet on the market, that met their own needs as outdoors enthusiasts: a well-designed flexible, reusable hydration container that would simultaneously enable consumers to have a versatile, safe, portable alternative to wasteful disposable water bottles. After years of research and prototypes, the flexible, reusable, and sustainable Vapur “Anti-Bottle” was born in 2009. To learn more about the company, visit www.vapur.us and as always, “Live Flexible.” Made in the USA.