Great Times in Salt Lake
February 7, 2013The Vapur team headed to Salt Lake City, Utah for Outdoor Retailer Winter Market, January 22-25. Despite the frosty air, Vapur’s week was nothing but bright as we took home three prestigious awards and a load of enthusiasm from fans. It was a whirlwind week of appointments, endless chitchat, and concerts (hello, Macklemore!) but here, in a nutshell, are the highlights! Day 1, Vapur hosted an exclusive media lunch to unveil the MicroFilter, Vapur’s new, innovative filtration system. The MicroFilter is to be officially released spring 2013. Outside magazine’s “Gear of the Show” is one of Outdoor Retailer’s most coveted awards. Out of hundreds of brands and thousands of products, the industry-leading magazine only hands out five awards per show. When editors dropped by the Vapur booth to deliver a giant placard announcing they’d picked the MicroFilter, needless to say, we were ecstatic! Vapur’s recognition didn’t stop there; the MicroFilter also received a “Best in Show” award from Gear Junkie, as well as a “Best in Show” award from Gumption Gear for 2013 Outdoor Retailer. Aside from the awards, Vapur took part in hosting a party with DeLorme, Wenger and YakTrax that featured Vapur Pro Team member, Polar Explorer, Eric Larsen. Jonathan Dorn, outdoor adventurer and editor-in-chief of Backpacker magazine, moderated the event as Eric discussed his world-record-setting attempt to ride a bike to the South Pole (Vapur was a proud sponsor of Eric’s landmark “Cycle South” expedition). Event attendees were psyched to receive giveaways such as 0.7L Element Vapur Anti-Bottles, DeLorme, Wenger and Yaktrax products, free beer and, showstopper, a replica of the bike Eric road across Antarctica.
[caption id="attachment_1249" align="aligncenter" width="300"] Vapur hosted media lunch to introduce new MicroFilter.[/caption]
[caption id="attachment_1250" align="aligncenter" width="300"] Ice Party by DeLorme, Wenger, Yaktrax and Vapur.[/caption]
[caption id="attachment_1251" align="aligncenter" width="300"] Polar Explorer, Eric Larsen at OR Ice Party[/caption]
[caption id="attachment_1252" align="aligncenter" width="300"] Vapur Team receiving Outside Magazine award.[/caption]
It was a landmark Outdoor Retailer for Vapur and we’re honored, humbled and beyond excited over the anticipation building for the new Vapur MicroFilter!